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Israeli Team Wins $100,000 from Texas Instruments DSP and Analog
University Challenge
DALLAS (Aug. 7, 2001) -- Leveraging programmable
digital signal processors (DSPs) from Texas Instruments Incorporated (TI)
(NYSE: TXN) to build an audio digital watermarking system for protection
against copyright violation problems, three students from the Technion,
Israel Institute of Technology were awarded the US$100,000 grand prize for
TI's DSP and Analog University Challenge. The competition challenges
university students from engineering programs around the world to create
innovative and functional applications using one of TI's TMS320 DSPs.
(See: www.ti.com/sc/dspchallenge)
Shay Mizrachi, Michael Lusig and Yuval Cassuto of Technion used TI's
TMS320C5410 programmable DSP to create a real-time digital watermarking
system for audio signals using perceptual masking. With this technology, a
signature can be embedded within the data of a signal, thus resolving
multiple ownership claims to digital media. The digital watermark is
inaudible to the human ear and virtually undetectable and resistant to
attempts to remove it. In addition to student prizes, Nimrod Peleg, the
advising professor of the Technion team, was awarded a cash prize of
US$15,000.
"Winning TI's DSP and Analog University Challenge is a great success
for our team and Technion," said Shay Mizrachi, of the Technion team. "We
won $100,000 and gained very valuable hands-on experience working with
TI's programmable DSPs, an experience that will help each of us as we
continue to work toward our career goals."
"Technion's winning project is a prime example of the many applications
that are made possible using TI's programmable DSPs," said Torrence
Robinson, worldwide DSP University Program Manager and Challenge
coordinator. "TI is committed to nurturing innovative thinking and
creativity from students and will continue to support DSP education and
research via programs such as the DSP and Analog University Challenge."
In its third edition, TI's DSP and Analog University Challenge received
241 entries from 730 students in 37 countries. Other finalist teams
included Rice University of Houston for their application that enables the
transmission of real-time audio and video in wireless devices and National
Taiwan University for their high-speed transceivers for wireless data
communications. TI representatives judged the submissions for their
overall creativity, practicality and repeatability, difficulty,
operability, completeness and professionalism.
# # #
Trademarks:
TMS320C6202 is a trademark of Texas
Instruments Incorporated.
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